Home 333 Shoreway Road, San Carlos, CA 94070
(650) 802-8355
Maps & Directions

About Us

South Bay Recycling, LLC, (SBR) is a joint venture between Recology Inc. (Recology) and Potential Industries Inc. (Potential Industries), both of which are experienced operators of mixed waste Material Recovery Facilities (MRFs), commingled residential and commercial recyclables MRFs, and transfer stations.  This partnership brings together the strengths of Recology and Potential Industries to achieve Recology’s  vision of a world without waste.

Recology is an employee-owned company dedicated to building exceptional resource ecosystems that protect the environment and sustain communities. With approximately 40 operating subsidiaries, Recology provides collection, hauling, processing, composting, and disposal services to homes and businesses in the Western United States. Recology also manages municipal processes and services, including urban cleaning services, collection, sorting, transfer, recovery, and landfill management. Their commitment to positively impact communities and the environment is driven by their mission to serve communities, the environment, and their employee owners.

Potential Industries has evolved from a traditional buyback recycling center to embrace residential commingled processing, and secure additional markets through paper mill development. As such, Potential Industries is able to optimize recycling, maximize diversion, and guarantee the strongest markets for materials. Potential Industries was founded in Los Angeles as a privately held corporation in 1975. Potential is a full service diversified recycling company that operates four MRFs in Southern California. Suppliers of recyclable materials to Potential Industries include: municipalities, waste disposal companies, certified recycling centers, commercial and industrial accounts, and MRFs. The Company processes over 300,000 tons of recyclable material per year. Potential Industries also has Joint Venture partnerships with a newsprint mill and a tissue mill, both in China.

SBR’s technologies and single stream processing methods allow for efficient sorting and recovery of recyclable materials to meet the demands of sustainable communities and State-mandated diversion goals.


Hours of Public Use of Transfer Facility:

  • Monday – Friday 6:00 AM - 6:00 PM
  • Saturday & Sunday 8:00 AM - 5:00 PM
  • Closed Thanksgiving, Christmas, & New Year’s Day.

Hours for Public Recycling Center:

  • Monday – Saturday 8:30 AM - 4:00 PM
  • Closed on Sunday, Thanksgiving, Christmas, & New Year’s Day

Maps & Directions


  • Shoreway Environmental Center will be closed December 31, 2023 and January 1, 2024 and reopen January 2, 2024